Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year.
Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
About the Author
One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emertius. He lives in Oregon with his wife, Penny.
Format: Paperback | 400 pages
Dimensions (cm): 19.8 x 13 x 2.5 | 298g
Publication Date: 01 Jul 2018
Publisher: Simon & Schuster
Publication City/Country: London, United Kingdom
Language: English
ISBN10: 1471146723
ISBN13: 9781471146725
Condition: Acceptable
A book with obvious wear. Has some damage to the cover, including scuff marks and creasing along the edges, and a note that has been inscribed in black pen by a previous owner on the top-left corner of the inside of the front cover, but integrity still intact. Minor creasing throughout the book, and some of the pages in the back of the book are wrinkled on their top corners. No writing in margins, no underlining and highlighting of text, and no missing pages or anything that would compromise the legibility or understanding of the text. Still a clean, solid, and readable copy.