Funky Business: Talent Makes Capital Dance by Kjell Nordstrom; Jonas Ridderstrale
In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for "difference" in business.
" Move it." In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale.
" Move it fast. "If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years.
" Move it faster. "At Hewlett Packard, the majority revenues come from products that did not exist a year age.
" Move it now. "In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday.
More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on!
This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance.
Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business.
This is business book as unusual. "Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." " - Customer Management Are you ready to let your talent make capital dance?
Paperback | 288 pages
128 x 196 x 15mm | 296g
01 Dec 2002
Pearson Education Limited
FINANCIAL TIMES PRENTICE HALL
Harlow, United Kingdom
A secondhand book that has been read but is in good condition. Very minimal damage to the cover, including very minimal scuff marks, but no holes or tears. All pages are undamaged, with very minimal creasing but no tearing. No pencil underlining of text, no highlighting of text, no writing in margins.